Ronald Brown is a successful startup CEO with an extensive background in technology and consumer marketing. His book, Anticipate. The Architecture of Small Team Innovation and Product Success is available via iTunes and Amazon.
Our obsession with innovation has never been stronger. And for good reason: It’s the only way to counteract the advantages of low-cost manufacturing in other parts of the world.
When McKinsey & Company took a look at innovation, it found that business leaders…
Read more: What it Takes to Make Your Product Viable
Pepsi’s celebrity-infused “
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